Why I Work in Branding for Emergent Industry

Why I Work in Branding for Emergent Industry:
A Manifesto

I believe we are all divine.

I believe humans inherently want to create, help and contribute.

I believe our power has been misguided and misused, especially when it comes to communication, propaganda and “big branding,” what we believe, and how we are steered.

I believe the majority of humans have no idea who Edward Bernays was, what he accomplished, or especially, what that means for the last 100 years of human history.

I believe every human should be prepared from childhood with the principles of design thinking, logic, propaganda, persuasion and communications that Madison Avenue and governments have had for 100+ years.

I believe in humans self evident relationship with plants and plant compounds and the continued information war over this clear relationship as well as our our neglect of the obvious duty to honor and study it, is a stark, shining example of why we need to fight for business to be different.

I believe it requires a generally educated population in principles of reasoning, psychology, logic, criticism, communication, philosophy and spirituality to hold large organizations capable of wielding mass power, accountable.

I believe the general population of the world has purposefully not been educated in these areas nearly to the degree it needs to be, as these very principles and the lack of them have been weaponized against us without our knowledge.

I believe this has resulted in global corporate oligarchy akin to global fascism.

I believe there is no left or right, that all political parties bow to the corruption of power.

I believe that because of this:
The tax system is massively corrupt.
The world governments are massively corrupt.
Central banks are ubiquitously and egregiously corrupt.
The big 6 media companies are massively corrupt.
Big business both state and secular, ag, pharma, prisons, schools, energy… massively corrupt.

I believe warring back is not the answer.

I belief self responsibility is the answer.

I believe we can change it. We can build new societal processes and systems. We can think things through all the way. We can be self-responsible and super abundant.

I believe we can self govern.

I believe branding and business can be done differently.

I believe in giving innovative companies in emergent industry the business and branding tools to help humanity by making change for good against bad actors with big money.

I believe we can build signs that gently guide us where we genuinely want and need to go while not leaving us in the dark about the guidance and steering itself.

I believe that’s what branding is all about.

It’s way-finding. Guiding humans where they want and need to go.

I believe it’s not up to me to fix.

I believe it’s up to all of us.