Content is king. This has been a mantra of marketers on the internet for since Bill Gates said it in the nineties. If you google the phrase, you will come up with endless articles on the the subject. The premise is that by creating content for your audience you create valuable connection with those who consume your content. The point is to create a channel of communication where you can build trust and value and bring in new customers.
Not just any content will do. It has to be valuable in some way. It must bring awe, humor, education, or inspiration to the table. If your content has more than one of these, then you have something very valuable. The trick is to get it to the right person. The person who needs to hear you. If you are looking to get educated on this subject you must read:
1. Made to Stick - Chip and Dan Heath
2. Contagious - Jonah Berger
3. The Tipping Point - Malcolm Gladwell
This trio of books, if read to and implemented, is guaranteed to make your content A LOT better and give you massive insight on how to ship it out to the world.
So the question is, are you creating content that you publish while you learn? A blog? A podcast? A YouTube channel? Creating and publishing content benefits you first. It clarifies your thinking. It help you learn to distill your message.
If you aren’t creating and publishing already, today is the day to start. If you have been doing it, but you fell behind, today is the day to get back on. I look forward to seeing you out there on the Interwebs.
Peace, Love and Rock’n’Roll
Jesse Barney
February 22, 2020